Barneys New York

| Branding, Advertisement |

Prestigious high-end department store Barneys New York was always known for its daring collections and selections which does not only limit to fashion. With a rebrand and a new team, I was privileged to help create the new design language of such an iconic name. Assisting the Creative VP, I tackled everything from advertisement to Fred's Restaurant's (at Barneys) package rebranding.