Product Design / UX / UI

Company: Macy’s Inc

Year: 2017

E-Commerce Reinvent

A heritage brand that is seeking a reinvent of its e-commerce vehicle

With a pitch to a refresh of the whole Macy’s e-commerce platform/product directly to the new President of the Macy’s Inc, we got a green light from the new appointed Senior Management themselves. With a core team of 4 Designers (including myself), 2 VPs, 2 Directors, 2 PMs, 2 Devs, we ideated, designed, tested the new Macy’s website. There were 10 tests involved with positive feedback. You can see the study below 

❋ Pitched & Approved

Modules are sequenced to build competencies progressively, ensuring concepts are retained and applied with confidence.

❋ Proper User Interviews

Creating personas, meeting sectioned-targeted Users & finding ideas & solutions through painpoints, struggles, & “would-be-nice’s.

❋  Thin Team, Agile Methodology

Workbooks, templates, and analytic tools are structured for quick integration into daily workflows.

❋ Constant User-Testing

Finding the true voice of the product, not through our voices, but the voices of the User

This itinerary embodies our expertise, aligning each session with measurable outcomes that optimize engagement, facilitate collaboration, and sustain momentum for continuous improvement.

The Task

Objective

Product Type

Platform

Year

Timeline/Turn Around

User-Testing

User-Testing

Team

Recreate a new Macy’s e-commerce user experience to gain a new audience (younger Users) and retain current ones.

Product Refresh

Web (Responsive) E-Commerce

2018

10 Weeks (Wires & Flow, UI, Testing)
18 Weeks (Front & Backend)

10 Sessions (w/ 8 Participants Each)

Corporation (Fortune 500)

4 Senior Designers, 5 Regular Designers, 2 VPs, 2 Product Managers, 8 Engineers

The Task

What’s the Objective

Recreate a new Macy’s e-commerce user experience to gain a new audience (younger Users) and retain current ones. 

How do you determine project pricing?

We calculate fees based on scope, complexity, and projected resources, then present a transparent proposal.

What is the typical project timeline?

Engagements range from two weeks for focused audits to several months for comprehensive transformation.

Day One

Orientation and Goal Setting

We establish shared objectives, outline solutions, and set performance metrics that frame the comprehensive experience ahead.

Check-In

9:00 – 9:30am

Group Activity

11:00am

Lunch Break

12:30pm

Creative Workshop

2:00pm

Dinner

6:30pm

Day Two

Core Skills Workshop

We implement interactive modules that demonstrate essential techniques, optimize retention, and embed practical competences through guided practice.

Check-In

9:00 – 9:30am

Group Activity

11:00am

Lunch Break

12:30pm

Creative Workshop

2:00pm

Dinner

6:30pm

Day Two

Core Skills Workshop

Industry leaders present emerging trends, facilitating critical discourse on future challenges and collaborative opportunities.

Check-In

9:00 – 9:30am

Group Activity

11:00am

Lunch Break

12:30pm

Creative Workshop

2:00pm

Dinner

6:30pm

  • "“We observed immediate efficiency improvements after the implementation plan was executed precisely as outlined.”"

    -- Valued Client

  • "“We observed immediate efficiency improvements after the implementation plan was executed precisely as outlined.”"

    -- Valued Client

  • "“Clear communication and rigorous analysis distinguished the team from prior vendors we engaged.”"

    -- Procurement Lead

Our methodology unites scientific instructional design with operational precision, delivering measurable return on participation.

  • Pre-event diagnostics determine baseline competencies, aligning content with identified gaps.

  • Module sequencing flexes to varying time horizons and sector requirements.

  • Internal audits examine pedagogical coherence and logistical efficiency.

  • Single-sign-on access streamlines user experience across devices.

  • Multimodal content accommodates visual, auditory, and kinesthetic preferences.

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