| Art Direction, Corporate Identity Redesign, Branding, UI/UX Design |
I was asked to redesign the corporate identity of accessories label Olubukunmi. The brief summary by the designer was "fusing the softness of a girl and the confidence of a boy". She also went on to explain that “Olubukunmi” is her birth name, which means “God watches over you”. Through the process of design, I found a beautiful accident where as I tried to implement her 'common' name "Buki" within the label's name, I added an extra dot (tittle) above and next to the "u" to balance out the logo, which eventually added the "divine eyes of God watching over you". The designer was pleased by the accident.