Company: Wondersauce

The Brief

Hodinkee, an influential advisor for watch connoisseurs, in collaboration with Wondersauce, a digital agency based in New York, was in charge of welcoming Tudor (a watch company under Rolex) for its launch in the U.S. market with a brand new marketing/publishing site. Under the direction of Creative Director Brett Waszkelewicz, the Wondersauce team was to bring a contemporary yet avant garde look to the new Tudor + Hodinkee site, which would not only inform but embrace the new American watch community.

The Task

Objective

Design a website for Tudor’s intro to the U.S. Market

Timeline

4 Months

Impact

14% Boost in sales after 1 year of (redesign) launch

Strategy

Since Tudor has a long history within the watch world, our strategy was create an editorial feel for the watch connoisseurs

Accolades

Feature at design forums like SiteInspire.com

Year

2013

Company Type

Mid-Sized Agency

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